REVIEW · USA
Top Rated Wine and Shine Walking Tour
Gatlinburg’s drink scene is built for sampling, but this tour turns a string of tasting rooms into one organized evening. You’ll move from cream-based moonshine to 135-proof shine, then to wine, cocktails, and a working distillery visit at Sugarlands. Jen’s friendly group leadership and the small maximum of 12 people help keep the night social rather than chaotic.
I like two things in particular: all tastings are included, and the tour can help you skip long tasting lines. You also get a moonshine cocktail, shopping discounts at the stops, and a wagon with water for purchases. The main caution is simple: this is a lot of alcohol, and a few stops can feel rushed. Eat first, pace yourself, and expect a drinking walk more than a long classroom lesson about distilling.
Key points before you book

- Three tasting stops in about three and a half hours: Tennessee Shine Company, Little Bear Winery, and Sugarlands Distilling Company.
- A wide strength range: Samples may run from 35-proof cream-based drinks to 135-proof shine straight from the still.
- Small groups matter: The maximum is 12 people, giving Jen time to keep everyone together and answer questions.
- Walking and standing are part of the deal: Plan on at least 0.7 miles of moderate walking and up to three hours on your feet.
- The best value comes from the extras: Tastings, a special cocktail, front-of-line access, and shopping discounts are included.
- Eat before the 5 p.m. start: The pours are generous enough that an empty stomach is a poor plan.
Start at 5 p.m. with Tennessee Shine Company

The tour begins at 520 Parkway in Gatlinburg at 5 p.m. Your first stop is Tennessee Shine Company, where the tasting sets the tone for the night. The range is wide, from sweet 35-proof cream-based drinks to powerful 135-proof moonshine taken straight from the still.
That spread makes this stop more useful than a quick taste of one house specialty. You can compare creamy, flavored pours with stronger traditional shine, and the staff usually gives you plenty to try. Wild Bill has been singled out for making the tasting lively, while the jalapeño moonshine Bloody Mary mix has become a favorite suggestion. If you enjoy spicy drinks, ask about it.
This is also a good place to remember that proof numbers matter. A 35-proof cream drink and a 135-proof pour are not remotely the same experience. You do not need to finish every sample, and you should not treat the tasting like a series of full cocktails. The tour is designed to give you a lot of variety, so small sips and water are your friends.
The first stop lasts about an hour. That sounds leisurely, but the pace depends on how busy the tasting room is and how quickly the group moves through its samples. Some people love the energy and the generous pours. Others would prefer more time to understand how each flavor is made.
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A short walk to Little Bear Winery
After Tennessee Shine Company, you walk to Little Bear Winery. The route is part of the experience, but it also explains why comfortable shoes matter. This is not a seated tasting with a ride between stops. You are moving through downtown Gatlinburg and standing for much of the evening.
Little Bear adds a needed change of pace. After the sweet and fiery moonshine samples, you get a broad selection of wines in what is presented as a VIP-style tasting. The wine stop is especially useful if not everyone in your group wants high-proof liquor. It gives the group another category to explore rather than repeating the same kind of pour three times.
Keep your expectations realistic about the style of wine. Gatlinburg tasting rooms often lean toward approachable, sweet, and fruit-forward options. If you mainly drink dry wine, you may find fewer choices that suit you. One useful point from the evening’s feedback is that dry-wine drinkers should not assume every bottle will match their taste.
The winery portion lasts about an hour. It is a pleasant break in the progression, but the amount of explanation can vary. The staff at each location handles much of the pouring and product information, while Jen keeps the group moving and helps the evening stay on schedule.
Finish at Sugarlands with cocktails and distilling

Sugarlands Distilling Company is the final stop and the most layered part of the route. Here you get an exclusive behind-the-scenes look at a working distillery, led by a staff member who can explain the production process. The information is useful, though you should think of it as a compact introduction rather than a full technical tour.
After the behind-the-scenes portion, you receive a moonshine cocktail and a final flight of moonshine samples. Sugarlands has been a highlight for many groups, with staff members such as Peyton and Trey praised for entertaining tastings. The cocktail adds a welcome change from straight samples, but it also makes pacing more important. You are finishing the night with mixed drinks after two earlier tasting stops.
The Sugarlands portion is scheduled for about 90 minutes. In practice, the ending can feel brisk if the group reaches the tasting room late or if the staff moves quickly through the flight. One practical point: some groups have finished earlier than expected, and one group was shifted to the tasting before finishing its cocktail. If you want a relaxed final drink and plenty of conversation, do not assume every minute of the scheduled time will be used.
Still, this is the stop that gives the evening its strongest sense of place. You are not only sampling flavored liquor. You are seeing a working distillery and trying the product in several forms. If you are curious about how moonshine differs from whiskey, ask directly. The basic distinction may not be covered in much detail unless you raise the question.
How much alcohol do you really get?

The answer is: quite a bit. The tour includes tastings at all three stops plus a special moonshine cocktail. Pours may include several flavors at each location, and the high-proof samples can add up faster than you expect.
I would eat a solid meal before meeting the group. Several people have specifically advised against arriving hungry, and that is sensible advice. The tour does not include a meal, though one account refers to food enjoyed separately during the evening. Do not count on dinner being part of your ticket.
A few habits will make the night better:
- Eat before the 5 p.m. meeting time.
- Drink water between stops.
- Treat the 135-proof sample as a taste, not a drink.
- Do not feel pressure to finish every pour.
- Tell your guide if you need a slower pace.
Jen has been described as carrying water and pulling a wagon for purchases, which is a small but useful touch. You can also receive shopping discounts at the participating locations, adding value if you plan to take bottles or mixes home.
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The real value of the $51 price

At $51 per person, this is not the cheapest way to taste alcohol in Gatlinburg. You can walk into tasting rooms on your own, and two of the stops are accessible without booking this particular experience. That is the central value question.
The ticket makes more sense if you want the package rather than isolated tastings. You get a planned route, a guide, included samples at three locations, a cocktail, group access, and the chance to move ahead of long tasting lines. The discounts on purchases can also reduce the effective cost if you buy something at the end.
Front-of-line access matters most at busy times. Gatlinburg’s tasting rooms can have long waits, and skipping those lines gives you more usable time during a 3.5-hour evening. You also avoid the small hassle of deciding where to go next and how to organize the stops.
The value is weaker if you only want a few samples, dislike group activities, or already know you can walk into the same businesses on your own. One particularly fair criticism is that the pouring staff takes over once you reach each location, so the guide’s role is mainly to lead the route, manage timing, and create a social link between stops.
In other words, you are paying for convenience and structure, not secret access to every tasting room in town. If that distinction is clear, $51 can be reasonable. If you expect a private lesson in distilling with one-on-one attention at every stop, you may find it expensive.
What the small group changes

The maximum group size is 12 people. That is small enough for Jen to keep track of everyone on the walk and set a friendly tone without needing a microphone or a formal tour setup.
The group element is part of the appeal. You may be sharing the evening with couples, families of adults, and people who did not arrive together. Several accounts describe the social side as a major part of the fun, with the guide encouraging conversation and helping the group connect.
It can also be a drawback. You do not control the pace, the order of conversation, or how long the group spends at a particular pour. If one tasting sparks many questions, another stop may feel compressed. The tour works best when you enjoy meeting people and can accept a shared schedule.
Jen is the guide most often associated with this experience, with Mike also mentioned in connection with one evening. The strongest guide-led moments come from keeping the group interacting, explaining what is coming next, and helping people manage the amount of alcohol. The guide is less likely to provide a detailed lecture at every stop.
Walking, timing, and comfort

The tour starts at 5 p.m. and returns to the same meeting point. At roughly 3 hours and 30 minutes, it should finish around 8:30 p.m., though the actual end can vary with tasting-room timing.
You should be comfortable walking at a moderate pace for at least 0.7 miles. You also need to stand for as long as three hours. That combination matters more than the distance alone. The route is not suitable for someone who needs frequent sitting or cannot comfortably stay on their feet.
The tour is near public transportation, and service animals are allowed. Most people can participate, but the experience is not recommended for groups bringing anyone under 21. It is an alcohol-focused outing, and the operator requires good weather. If bad weather cancels the tour, you are offered another date or a full refund.
The ticket is mobile, and confirmation arrives at booking. The activity is offered in English. Tips and gratuities are not included, so plan to tip the guide and tasting staff as appropriate.
The cancellation rule is strict: the experience is non-refundable and cannot be changed for personal reasons. That makes weather and schedule planning important. The operator can also cancel if the minimum number of participants is not reached, in which case you are offered another date or experience, or a full refund.
Who will enjoy this Gatlinburg evening?

I would book this for adults who want a social night out, like trying sweet and flavored drinks, and prefer a guide to organize the route. It suits couples, groups of friends, and anyone curious about Tennessee moonshine but unsure where to begin.
It is also a good match for a mixed group. Wine drinkers get a dedicated winery stop, while moonshine fans get two distillery-related tastings and a cocktail. Even beer drinkers can have fun here, but the alcohol is strong enough that a little self-control matters.
I would think twice if you prefer dry wine, want a slow and detailed educational tour, or dislike walking between venues. I would also skip it if you are looking for a quiet date night. The small group creates conversation, but it does not create privacy.
The published rating is 4.9 from 438 ratings, with 98 percent recommending the experience. That lines up with the strongest pattern: people tend to value the generous tastings, the entertaining staff, Jen’s group management, and the chance to avoid long lines. The weaker experiences center on rushed pacing, limited distilling detail, and the feeling that the same stops could be visited independently.
Should you book the Wine and Shine walk?
Book it if you want a ready-made evening of wine, moonshine, cocktails, and conversation, and if the included tastings are the main reason you are going. The $51 price is easiest to justify when you use the line access, cocktail, purchase discounts, and full three-stop route.
Skip it if you only want to sample a little, prefer to choose your own pace, or expect a serious spirits class. The best approach is to arrive fed, wear comfortable shoes, keep water in hand, and treat the 135-proof pour with respect. Do that, and this is a lively way to explore Gatlinburg’s tasting strip without having to plan every stop yourself.
FAQ
Where does the tour start and end?
It starts at 520 Parkway in Gatlinburg, Tennessee, at 5 p.m. The activity ends back at the same meeting point.
How long does the Wine and Shine tour last?
The tour lasts approximately 3 hours and 30 minutes. The three scheduled stops total about one hour at Tennessee Shine Company, one hour at Little Bear Winery, and 90 minutes at Sugarlands Distilling Company.
What alcohol is included?
Your ticket includes tastings at every location, along with a special moonshine cocktail. Samples may include wine, flavored moonshine, cream-based drinks, and high-proof moonshine.
How large is the group?
The tour allows a maximum of 12 participants.
How much walking is involved?
You should be able to walk at a moderate pace for at least 0.7 miles and stand for up to three hours. The route includes a walk between the tasting locations.
Can I cancel for a refund?
The experience is non-refundable and cannot be changed for personal reasons. If the operator cancels because of poor weather or because the minimum number of participants is not met, you are offered another date or experience, or a full refund.
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